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Privacy policy

Privacy Policy

Article 1 - Personal Information Collected

When a customer makes a purchase on reformerliving.com, Reformer Living collects the personal information provided during the order process, including the customer’s name, billing address, delivery address, email address, phone number, order details and payment-related information.

When a user browses reformerliving.com, certain technical information is also collected automatically, including the user’s IP address, browser type, operating system, device information, pages visited and interactions with the website.

Email and SMS marketing may be sent only where permitted by law or where the user has given consent. These communications may relate to Reformer Living, products, offers, updates or customer service information.

Article 2 - Data Controller

The data controller responsible for personal data collected through reformerliving.com is:

RIFAI Samy EI, trading as Reformer Living
SIRET: 990 761 884 00024
60 Rue François 1er
75008 Paris, France
Email: contact@reformerliving.com
Phone: +33 6 68 59 80 40

Article 3 - Consent

When a customer provides personal information to complete a transaction, verify a payment method, place an order, arrange delivery or return a purchase, Reformer Living uses that information for the purpose of performing the contract and managing the order.

Where Reformer Living asks for personal information for another purpose, such as marketing, Reformer Living will request the customer’s consent or provide a clear option to refuse.

The customer may withdraw marketing consent at any time by using the unsubscribe link included in marketing emails or by contacting Reformer Living at contact@reformerliving.com.

Article 4 - Use of Personal Data

Reformer Living uses personal data for the following purposes:

  • to process and manage orders placed on reformerliving.com;
  • to process payments and prevent fraudulent transactions;
  • to arrange delivery to the United Kingdom;
  • to manage returns, refunds, exchanges and warranty requests;
  • to provide customer support;
  • to send order confirmations, delivery updates and service messages;
  • to improve the website, products and customer experience;
  • to comply with legal, accounting, tax and administrative obligations;
  • to send marketing communications where legally permitted or where the user has consented.

Reformer Living does not sell personal data.

Article 5 - Disclosure of Personal Data

Reformer Living may disclose personal data where required by law, where necessary to enforce its Terms and Conditions of Sale, or where necessary to protect its rights, customers, website or business.

Personal data may also be shared with trusted service providers only where necessary for the operation of reformerliving.com, including hosting, payment processing, fraud prevention, delivery, customer support, analytics, marketing tools and technical maintenance.

Article 6 - Shopify

Reformerliving.com is hosted by Shopify Inc. Shopify provides the e-commerce platform that allows Reformer Living to sell products online.

Customer data is stored through Shopify’s data storage, databases and general Shopify application. Data is stored on secure servers protected by technical safeguards.

Shopify may process and store personal data outside the customer’s country of residence, including outside the United Kingdom and the European Economic Area, in accordance with applicable data protection rules.

Article 7 - Payments

Payments on reformerliving.com are processed through secure payment providers. Accepted payment methods are Visa, Mastercard, Maestro, American Express, Klarna, Shop Pay and PayPal.

Reformer Living does not store full payment card details.

Payment information is processed by Shopify and the relevant payment providers in accordance with applicable payment security standards, including PCI-DSS where applicable.

Payment transaction information is retained only for as long as necessary to complete the order, meet legal obligations, prevent fraud and manage any dispute, refund or chargeback.

Article 8 - Third-Party Services

Third-party service providers used by Reformer Living collect, use and disclose personal data only to the extent necessary to provide their services.

Some third-party providers, including payment providers, delivery partners and technical service providers, have their own privacy policies that apply to the data they process.

When a customer leaves reformerliving.com or is redirected to a third-party website or application, the customer is no longer governed by this Privacy Policy or by Reformer Living’s Terms and Conditions of Sale.

Reformer Living is not responsible for the privacy practices of third-party websites and recommends that customers read their privacy policies.

Article 9 - International Transfers

Because Reformer Living uses international service providers, including Shopify, personal data may be transferred, stored or processed outside the United Kingdom, France or the European Economic Area.

Where required, Reformer Living relies on appropriate safeguards for international transfers, including contractual protections and safeguards provided by its service providers.

Article 10 - Security

To protect personal data, Reformer Living takes reasonable precautions and uses industry-standard safeguards to reduce the risk of loss, misuse, unauthorised access, disclosure, alteration or destruction.

Reformerliving.com uses secure technologies provided by Shopify and its service providers, including SSL encryption for data transmission where applicable.

No method of transmission over the internet or method of electronic storage is completely secure. Reformer Living therefore cannot guarantee absolute security.

Article 11 - Cookies

Reformerliving.com uses cookies and similar technologies to operate the website, manage the shopping cart, remember user preferences, improve browsing, analyse traffic, support security and enable marketing tools where consent is given.

Cookies used on reformerliving.com may include:

  • _session_id: unique session identifier used by Shopify to store session information such as referrer and landing page.
  • _shopify_visit: used by Shopify’s internal statistics system to record visits, with a duration of approximately 30 minutes from the last visit.
  • _shopify_uniq: used to help calculate the number of visits by unique customers.
  • cart: unique identifier used to store information about the customer’s shopping cart, with a duration of approximately 2 weeks.
  • _secure_session_id: unique secure session identifier used for website operation and security.
  • storefront_digest: unique identifier used by Shopify where a storefront password is enabled.

Non-essential cookies, including analytics or marketing cookies, are used only where required consent has been given.

Users can accept, refuse or change cookie preferences through the cookie banner where available or through their browser settings. Refusing cookies may limit access to some features of reformerliving.com.

Article 12 - Age of Consent

By using reformerliving.com, the user confirms that they are at least 18 years old or that they are using the website under the supervision and consent of a parent or legal guardian.

Article 13 - Data Retention

Reformer Living keeps personal data only for as long as necessary for the purposes described in this Privacy Policy, including order management, customer service, legal obligations, accounting, tax records, fraud prevention, dispute management and warranty support.

Order-related data may be retained for the period required by applicable legal, tax and accounting obligations.

Marketing data is retained until the user withdraws consent or objects to receiving marketing communications.

Article 14 - Customer Rights

Subject to applicable law, customers and users may have the following rights regarding their personal data:

  • the right to access personal data held about them;
  • the right to request correction of inaccurate or incomplete data;
  • the right to request deletion of personal data where legally applicable;
  • the right to object to certain processing;
  • the right to restrict processing;
  • the right to withdraw consent where processing is based on consent;
  • the right to data portability where legally applicable;
  • the right to lodge a complaint with a data protection authority.

To exercise these rights, the customer may contact Reformer Living at contact@reformerliving.com.

Reformer Living may request information necessary to verify the identity of the person making the request.

Users may also lodge a complaint with the CNIL at https://www.cnil.fr/fr/plaintes.

Article 15 - Delivery Partners

Customer personal data, including name, delivery address, phone number, email address and order information, may be transmitted to delivery partners responsible for delivering the products.

This information is shared only to the extent necessary to prepare, ship, track and deliver the order.

Article 16 - Personalised Offers and Analytics

Reformer Living may use customer information to improve the website, understand customer preferences and provide more relevant offers or content.

Where possible, analytics and statistical information is aggregated or anonymised.

Marketing communications are sent only where legally permitted or where the customer has given consent.

Article 17 - Changes to This Privacy Policy

Reformer Living reserves the right to modify this Privacy Policy at any time. Changes take effect immediately after publication on reformerliving.com.

If material changes are made, Reformer Living will update this page so users can understand what information is collected, how it is used and under what circumstances it may be disclosed.

If Reformer Living or reformerliving.com is acquired, merged with another business or transferred to another owner, personal data may be transferred to the new owner so that the business can continue operating and selling products.

Article 18 - Contact

For any question about this Privacy Policy, to access, correct, modify or delete personal data, to withdraw consent, or to submit a complaint, the customer may contact Reformer Living at:

RIFAI Samy EI - Reformer Living
60 Rue François 1er
75008 Paris, France
Email: contact@reformerliving.com
Phone: +33 6 68 59 80 40